Marketing is getting and keeping the customer
Core concept of marketing:
Identity need& wants and demand
Product
Utilities
Value
Cost and satisfaction
Relationship and network
Pillars of marketing:
Target market
Customer oriented
Coordinated
Profitability
Process of marketing
1.Forming objective of product
2.analyse opportunity
3.select target market
4.design market strategy
5.planning
6.implement the plan.
Environment classification:
Internal and external environment
(Or) micro and macro environment
Importance of marketing in India:
Marketing impact on people
Improve quality of life
Accelerate of economic growth
Provide job opportunity
Development of mangers and entrepreneurs
Develop of small Industries
Large scale consumption
Prospect of marketing in India:
Growing population
Attractive government incentives
Growth affiliation
Rapid economic development
Challenges of Indian marketing:
Low marketing education
Preference of foreign product
High cost of production
Inadequate infrastructure
Over regulation of government
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