Marketing is getting and keeping the customer Core concept of marketing: Identity need& wants and demand Product Utilities Value Cost and satisfaction Relationship and network Pillars of marketing: Target market Customer oriented Coordinated Profitability Process of marketing 1.Forming objective of product 2.analyse opportunity 3.select target market 4.design market strategy 5.planning 6.implement the plan. Environment classification: Internal and external environment (Or) micro and macro environment Importance of marketing in India: Marketing impact on people Improve quality of life Accelerate of economic growth Provide job opportunity Development of mangers and entrepreneurs Develop of small Industries Large scale consumption Prospect of marketing in India: Growing population Attractive government incentives Growth affiliation Rapid economic development Challeng...
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